在外贸英语函电中，礼貌用语与表达是建立专业形象、促进合作和避免误解的关键。今天说客英语的【外贸英语】栏目从不同场景和沟通环节出发，详细介绍外贸英语函电中的礼貌用语与表达：

　　一、称呼与开头语

　　1. 正式称呼

　　1. 首次联系时，使用完整称谓：

　　"Dear Mr./Ms. [Last Name],"（如不确定性别，可用全名或职位）

　　2. 后续沟通可简化：

　　"Dear [First Name],"（若对方允许）

　　3. 避免使用非正式称呼（如 "Hey" 或昵称）。

　　2. 礼貌开头语

　　1. 表达感谢或目的：

　　"We hope this email finds you well."（通用开场）

　　"Thank you for your prompt reply to our previous inquiry."（回应对方时）

　　"We are writing to inquire about the availability of..."（明确目的）

　　2. 节日或季节性问候（可选）：

　　"We hope you had a pleasant holiday season."（适用于节后沟通）

　　二、请求与询问

　　1. 委婉表达需求

　　1. 使用 "could"、"would" 软化语气：

　　"Could you please provide us with a quotation for..."

　　"We would appreciate it if you could send us the samples by..."

　　2. 避免直接命令式（如 "Send me..."）。

　　2. 确认信息时的礼貌

　　1. "May we confirm that the delivery date is..."

　　2. "Could you kindly verify the shipping costs for..."

　　三、回应与反馈

　　1. 积极回应

　　1. 表达乐意协助：

　　"We are happy to assist you with this request."

　　"It would be our pleasure to provide further details."

　　2. 确认收到信息：

　　"Thank you for your email. We have noted your requirements and will..."

　　2. 处理延迟或问题

　　1. 道歉并说明原因：

　　"We apologize for the delay in responding. Due to high demand, our team is currently..."

　　"Unfortunately, the product you requested is temporarily out of stock. However, we..."

　　2. 提供替代方案：

　　"As an alternative, we can offer..."

　　四、协商与谈判

　　1. 提出建议或条件

　　1. 使用 "suggest"、"propose" 保持开放性：

　　"We suggest adjusting the payment terms to 50% deposit and 50% upon delivery."

　　"Would you consider offering a discount for bulk orders?"

　　2. 避免强硬措辞（如 "You must..."）。

　　2. 拒绝请求时的礼貌

　　1. 解释原因并表达遗憾：

　　"We regret to inform you that we cannot accept the revised price at this time."

　　"While we understand your request, our current policy does not allow for..."

　　五、结尾语与落款

　　1. 礼貌结尾

　　1. 表达期待合作：

　　"We look forward to your confirmation."

　　"Thank you for your attention to this matter. We hope to establish a long-term partnership."

　　2. 通用结尾：

　　"Should you have any questions, please do not hesitate to contact us."

　　"Best regards,"（半正式）

　　"Sincerely,"（正式）

　　2. 落款信息

　　1. 包含完整姓名、职位、公司、联系方式：

　　"[Your Full Name]

　　[Your Job Title]

　　[Company Name]

　　[Phone Number] | [Email Address]"

　　六、文化差异注意事项

　　1. 尊重层级

　　1. 对日本、韩国等注重层级的企业，使用更正式的称谓（如 "[Last Name]-san" 或 "[Position]-nim"）。

　　2. 对欧美企业，可适当简化语言，但保持专业。

　　2. 避免直接否定

　　1. 东方文化中，间接表达更易接受：

　　1. be feasible, but we could explore..."*（而非 "No, this is impossible."）

　　七、常见礼貌短语汇总

　　场景示例

　　请求帮助"Could you kindly assist us with...?"

　　表达感谢"We appreciate your prompt response."

　　确认信息"May we confirm that...?"

　　道歉"We apologize for any inconvenience."

　　提出建议"We recommend considering..."

　　结束沟通"Thank you for your cooperation."

　　八、实际案例

　　案例1：请求样品

　　Dear Ms. Smith,

　　We hope this email finds you well. Our company is interested in your new line of eco-friendly packaging materials. Could you please send us samples along with a price quotation by Friday, June 20th? We appreciate your assistance and look forward to your reply.

　　Best regards,

　　[Your Name]

　　案例2：拒绝降价请求

　　Dear Mr. Lee,

　　Thank you for your email. We understand your request for a lower price, but due to rising raw material costs, we regret to inform you that we cannot offer further discounts at this time. However, we are happy to provide free shipping for orders over $5,000 as an alternative. Please let us know if this works for you.

　　Sincerely,

　　[Your Name]

　　希望以上有关外贸英语函电中的礼貌用语与表达的内容，对你的外贸事业有所帮助，如果你想更深入的学习外贸英语知识，欢迎来到说客英语，了解平台的真人外教一对一英语口语学习课程，高效提升自身的外贸英语口语。